![]() In April 2012, Uber launched a service in Chicago, whereby users were able to request a regular taxi or an Uber driver via its mobile app. The company's early hires included a nuclear physicist, a computational neuroscientist, and a machinery expert who worked on predicting arrival times for Uber's cars more accurately than Google APIs. In 2011, the company changed its name from UberCab to Uber after complaints from San Francisco taxicab operators. Originally, the application only allowed users to hail a black luxury car and the price was approximately 1.5 times that of a taxi. ![]() įollowing a beta launch in May 2010, Uber's services and mobile app launched publicly in San Francisco in 2011. In December 2010, Kalanick succeeded Graves as CEO and Graves became the chief operating officer. In February 2010, Ryan Graves became the first Uber employee he was named chief executive officer (CEO) in May 2010. The prototype of the mobile app was built by Camp and his friends, Oscar Salazar and Conrad Whelan, with Kalanick as the "mega advisor" to the company. Camp and Travis Kalanick had spent $800 hiring a private driver on New Year's Eve, which they deemed excessive, and Camp was also inspired by his difficulty in finding a taxi on a snowy night in Paris. In 2009, Garrett Camp, a co-founder of StumbleUpon, came up with the idea to create Uber to make it easier and cheaper to procure direct transportation. Travis Kalanick, former CEO of Uber, in 2013 ![]()
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